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20130121
20130129
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MSNBC
Jan 26, 2013 2:30am PST
money? steve blank is a retired entrepreneur and lecturer and the author of a new book "the ta start-up owner's manual." you're starting a business or you have an idea what's the first thing you need to do to decide, okay, this is a viable idea or not? >> well, the first thing you need to do is realize is all your passion and energy has made you start on day one a faith-based enterprise. even though you think it's a rational business, on day one all you have is your passion. your job is to turn that faith, that is your assumptions, about everything you think you'd believe about customers and markets and pricing into facts. and we kind of now say there are no facts inside your building our office, so get the heck outside. and the whole idea is we believe you need to get outside your office and test some of your key assumptions about your business. >> yeah. i always talk about this. don't get tunnel vision. you and your husband or wife or your senior managers or cofounder, you have one idea. you don't know if that's going to really fly when you get out your door. the first is talk abou
Search Results 0 to 1 of about 2 (some duplicates have been removed)